Reach more customers with advertising
When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?
A % of people that made a purchase after receiving the email
B % of people that opened the email out of the total recipients
- C % of people who clicked on a link in the email out of the total recipients
D % of people who were sent the email against the total number of conversions made
When discussing display advertising, what is an ad network?
A A way to get free traffic to your site
B A directory of lots of websites that sell the same products as you do
C An online store of images you can use within your content
- D A platform allowing the advertiser to advertise on websites within the network
When it comes to email marketing, what do we mean by the term A/B testing?
A A/B testing means you can split your contacts alphabetically
B A/B testing means you send the same email twice to the same people
C A/B testing means splitting your audience and sending each of them a different variation of your email
- D A/B testing means it is spell checked and proofed, prior to hitting send
What is one of the benefits of using templates for your email marketing campaigns?
- A You can reuse the same template
B They are always free
C You can duplicate the design of your website
D Templates work better on mobile
Which of the following factors can impact the open rate of your email campaigns?
A The amount of links contained in the email
B The number of images in your email
C The opportunity for customers to opt-out
- D The subject line of the email
How can you attract social media users to share your video content online?
· A Tag them in posts
· C Make them funny
· D Use subtitles
Which of the following is a key strategy for distributing your video content?
- A Share videos across all of your digital marketing tools
B Pick one primary place to share your video content
C Trust word-of-mouth to drive traffic to your videos
D Send out a postcard to relevant mailing lists
Which of the following is a benefit of search advertising over display advertising?
A Search ads are more likely to be clicked on
B Search advertising is cheaper than display advertising
C Search advertising allows ads to be created in multiple formats
- D Search advertising is shown to customers who are searching for your specific terms
When advertisers run online ads that typically include an image for people to click on, it’s called…
A Search Engine Optimisation
B Banner advertising
D Webpage advertising
Which of the following is the most accurate analogy for a display advertising network?
A A targeting option for publishers
- B A marketplace between online publishers and advertisers
C A payments system for online ad campaigns
D A targeting option for advertisers
Why is it important that you set goals when planning your display ad campaigns?
A To help determine the best way to collate customer data
- B To help determine the performance and allow for optimisation
C To help determine where your budget will be spent
D To help determine the performance of your competition
If the analytics for your video campaign shows people are only watching the first few seconds of your video, what can you do to try and amend this?
A Change the colours to be more eye-catching
B Change how much your branding is shown in the video
- C Update the description to tell people more about the video
D Delete the video and try again with edited content
How can your business benefit from video without making one yourself?
- A Advertising on other people’s videos
B Commenting on other people’s videos
C Sharing other people’s videos
D Interacting with other people’s videos
When using display advertising, what could you include in an ad to achieve the goal of driving more sales?
- A Promotions and special offers
B Personalised messages
C Location specific information
D Product shots and detailed information
Which of the following is a benefit of display advertising over search advertising?
A Display advertising is cheaper than search advertising
- B Appearing on relevant websites offering advertising space
C Ads can appear at the top of search engine results pages
D Display ads are more likely to be clicked on
When planning your display advertising, what does the word ‘placement’ mean?
- A The exact location of your ad on a particular page of a website
B The size and position of your ad
C The exact location of your ad on search engine results pages
D The position of text within your ad
Retargeting allows you to…
- A Target users, based on the specific actions they take on your site
B Target people, based on their likes and interests
C Appear higher within the search results
D Target people before they come to your website
Which form of targeting would you use to display ads to people who have previously visited your website?
A Search advertising
Fill the blank: In the world of display advertising, remarketing is a way to _________.
A pay less per click than standard SEM ads
B show ads to people before they visit your website
- C show ads to people after they visit your website
D display a pop up on your website when people visit it
When creating video marketing content on a budget, what is the first thing you should consider doing?
A Shooting as much as you can and culling it later
B Finding editing software
C Finding equipment to use
What can you do to help your videos appear in search results?
A Make the content really interesting
- B Give detailed descriptions of its content
C Clearly brand your videos
D Include calls to action within the videos
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