Track and measure web traffic

Track and measure web traffic

When using analytics programmes on your website, which of these do not fall under the category of a metric?

  • A Browser users use to access your site

B Unique visitors to your site

C Time users spend on your site

D Number of pages viewed per visit

When using analytics on your website, what do we mean by the term ‘conversion’?

A The act of a user coming from a certain geographical location

B The act of a user spending a certain amount of time on the site

C The act of a user meeting a specific metric

  • D The act of a user completing a goal

How is a spreadsheet defined?

  • · A An interactive computer application for the organisation, analysis and storage of data

· B A static collection of related data tables that can be queried to locate specific fields

· C A tool for storing large amounts of numerical data, but not text-based data

· D A digital balance sheet to keep track of financial transactions

When using web-based analytics tools, by segmenting the data you will be able to achieve which of the following?

A Bid higher within your SEM advertising account

  • B Find insights that can help you identify where to make improvements

C Build better social media profiles

D Run advertising in other countries around the world

What is the benefit of using digital data?

  • A It can help you make informed decisions and improve online performance

B Digital data is always 100% accurate

C Digital data allows you to save money on offline analytics

D Using digital data allows you to automatically reach more customers

When it comes to web analytics, what insights can you gather using analytics tools?

A What websites users visit after leaving your website

B How you currently rank in search engines

  • C How people interact with your website

D How people interact with your competitors’ websites

When using analytics programmes on your website, which of these do not fall under the category of a dimension?

A The device users access the site with

  • B The time a user spends on the site

C The browser a user uses to visit the site

D The geographical location of the user

What do website analytics allow you to do?

A Set up advertising accounts to drive continuous improvement

  • B Understand users behaviour and improve the effectiveness of your digital marketing efforts

C Interact with customers on your website to increase conversion

D Predict your users next move based on previous data

In the world of analytics, the time the user spent on your site is considered which type of data?

A Conversion

  • B Clocking

C Metric

D Dimension

In the world of analytics, tracking the type of device the user accessed your site by is considered which type of data?

A Conversion

B Dimension

  • C Access

D Metric

How do you handle data in analytics to gain greater insights into our audience’s behaviour?

A Partition

B Sample

  • C Segment

D Extract

Fill the blank: When you link Google Ads with Google Analytics you are able to understand which ________ are driving performance.

  • A Organic keywords

B Social media ads

C Paid keywords

D Directories

When creating a presentation based on lots of data, what principle should you bear in mind?

A Show all the information available, to give your audience as much context as possible

  • B Tailor your approach to your audience in order to tell a better story

C Stick to visual graphics only, as everyone will prefer this presentation format over tables and text

D Present all information in the same way because everyone interprets things similarly

Why should you avoid focusing on collecting as much data as possible?

A Vast quantities of data will take a long time to process

B Large amounts of data are harder to store online

  • C The right information, at the right time, is more valuable

D Spreadsheets have a limit on the amount of information they can store


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