Sell products or services online

Sell products or services online

When building your online product store, to make it as effective as possible you should look to optimise the performance by using images in what kind of way?

A Use images direct from the internet to ensure accurate file size

B Use images direct from the original manufacturer

C Ensure images are of a high quality

  • D Use detailed descriptions instead of images to help search engines

Which of these is not a benefit for businesses using fully integrated e-commerce platforms?

A Stock control

B Integrated invoicing

C The ability to track shipping

  • D Automated complaints process system

When trying to increase the product sales on your website, one way to achieve this is to_________?

A send multiple follow up emails once a purchase has been made

B show them remarketing ads with a variety of products

  • C provide the customer with relevant suggested purchases

D include a pop up on your website that they have to action before continuing

Fill in the blank: When you are considering the layout of the product pages, it is important to put them in ________ order?

A price

  • B hierarchical

C a constantly changing

D alphabetical

When looking to introduce e-commerce functions to your website, which of the following would be the best first step?

A Build an online store with an integrated payment system

  • B Set up a web-based money transfer software like PayPal

C Invest in a new website platform

D Use other platforms such as eBay or Etsy

If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

A SEM advertising

B Social advertising

  • C Retargeting

D Email campaigns

Analytics can help optimise your website for which of the following?

  • A For different devices, navigation & search

B For different devices & social media profiles

C For email templates & social media profiles

D For navigation, search & video campaigns


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