What’s the biggest challenge for most businesses when going online?
A Planning a budget
C Optimising a website
D Defining a customer base
Where does the domain name of a website primarily sit?
A In the URL
B In the coding of your header image
C In your navigation menu
- D In your logo’s hyperlink
When looking to advertise a new business online, what is one of the major benefits of display ads?
A They are seen by everyone
B They have higher click-through rate
C They can come in many different formats
- D They don’t cost too much to set up
Website hosting servers have their own unique IP address, what does this address consist of?
A Numbers and letters
D Letters and symbols
Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?
A Call the customer when there is an offer they’d enjoy
- B See where their customers are and monitor their shopping behaviours
C Send them offers when they enter a certain geographical area
D Add items to their in-app basket that you think they’d like
Web analytics can tell you many things about your online performance, but what can analytics tools not tell you?
A What your customers are doing on your website
B Where your customers have come from before visiting your website
- C Where your customers go after leaving your website
D What your customers are looking for on your website
How can businesses benefit from using analytics on their website?
- A It will show you where your audience comes from
B It will list which pages your audience does not like
C It will show where your customers go after they’ve left your site
D It will show you why your audience visit your site
Websites are hosted on a server and each of these servers has its own unique IP address. What does the ‘IP’ stand for?
A Internet Position
B Internet Placement
C Internet Privatisation
When considering whether to have a web presence for your business, which of the following is not a major factor?
- D How long you’ve been in business
When planning your website, what is one of the key things you should consider?
A The order your products will appear on the site
- B What you want your customers to do on the site
C How customers will interact with the site
D What your customers want to see on the site
When you’re building a business website, what purpose does a server have?
A It manages your website
C It promotes your website
D It secures your website
When defining a strategy for your business, how can competitor analysis help you establish a USP (or Unique Selling Point)?
A It can enable you to offer discounts that compete directly with your competitors’ pricing
B It can identify how your offering is different in comparison to your competitors
- C It can give you deeper insight into the market and their approach
D It can reveal which additional regions you could be operating in so that you can grow your business
You notice that when people see images of your products online, you have an increase in conversions or sales. Which customer touchpoint could you use to take advantage of this insight?
· A Shopping bags
· B Blog content
· C YouTube
Which are the first steps you should consider when constructing an online business strategy?
A Understand the target audience
B Change your mission statement to match the goals
- C Create goals and identify a USP
D Define and segment your audiences
When designing content as part of your content marketing strategy, what does the “Think” stage represent in the “See, Think, Do, Care” framework?
- A The consideration phase, when customers start to research potential products to buy
B The finance stage, when customers think about their budgets
C The action stage, the moment when customers commit and purchase your product
D The sharing stage, when customers share images and feedback on your products