SOCIAL MEDIA MARKETING: BUSINESS TO BUSINESS

Social media has been evolving since Tim Berners-Lee invented the World Wide Web in 1989. SixDegrees was considered to be the first social network. It launched in 1997, and closed in 2001. It’s growth was limited due to the low numbers of people that connected to the Internet. Of course, that’s all changed now. Over 50% of the world’s population is online. Such as StumbleUpon and Delicious, these services are publicly viewable lists of websites recommended by other users. Social news, such as Digg and Reddit, services appear-based list of recommended articles.

Social geolocation

Services such as Foursquare and Meetup, bring people together in real life. Community building services provide the opportunity to comment and share information and content. For example, Wikipedia, and TripAdvisor. Social content sharing, such as blogs, video, images, and audio. This is, for example, Tumblr, Flickr and Youtube, and social networking, such as Facebook and Linkedin. These are being developed to facilitate the exchange of information between groups of friends, family, colleagues and peers.

In this Social Media Marketing course we’re going to look at some of the social media networking platforms that work well for business. LinkedIn, Facebook, Twitter, Instagram, and Google+.

The differences between consumer and business markets do not lie so much in the products or services, but in the context in which those products or services are bought or sold. Let’s take a look at some examples. Business to business customers usually purchase products and services that meet specific business needs, whereas B2C customers usually purchase products and services to meet individual or family needs. B2B customers usually use formalized, lengthy policies and processes, whereas B2C customers usually buy on impulse. B2B customers, they usually buy large quantities, infrequently, whereas Business to customers might buy small quantities, but more often.

B2B customers will usually purchase direct from suppliers, whereas B2C customers will probably need to purchase via intermediaries. B2B customers usually buy via personal selling, whereas B2C, they’re targeted by mass communication.

B2B vs. B2C marketing from B2B Foundations: Social Media Marketing by Luan Wise

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